Here are 5 reason why ticket retailers should
1.) Mobile Coupons receive 10 times higher redemption rates than print coupons (from Mobile Commerce Daily)
Redemption is simply what every
business wants to see. So why not put your coupon where they will see it and
redeem it.
2.) Off set lulls in your business
Mobile marketing campaigns can
produce customers in a matter of minutes. For example,guests leaving the parks late in the day can now receive a timely email inviting them to a dinner show with a coupon.
3.) 93% of U.S. adults own a cell phone
Even though all cell phones are
not set up with internet access, users with access to the internet will spend a
significant amount of time online.
4.) Increase the frequency with which current customers use your product or service.
These people bought from you already; you
just have to get them to come in more frequently. Rewarding core customers for
their continued loyalty by sending exclusive mobile coupons gives them a solid
reason for purchasing from you again and again.
5.) Mobile advertising spend will surpass $6.5 billion in 2014
Because of the small screen,
mobile-targeted ads are becoming more and more popular.
According to Business Insider, by 2014 the number of mobile
coupon users is expected to grow to 53.2 million. Effective coupon strategies
can help retailers drive sales and lure more customers into
bricks-and-mortar locations.
Are delivering mobile? How do you see mobile impacting your business in 2014?
Is your Point of Sale (POS) part of your mobile marketing plan? If your answer is “no”, then you need a smarter way of delivering tickets to your guests. Ask how to get started!
At ABP we help ticket retailers deliver tickets to consumers with direct integration into major theme parks such Disney World Orlando and SeaWorld Amusement Parks. Our iTicket POS software collects email addresses as part of a seamless
transaction, delivering mobile friendly theme park tickets to consumers mobile
device.
Sources:
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