Orange City, FL Jan 15
2013- ABP, the leading provider for Point of Sale in the Guest Services
and Timeshare industries announces the release of their integration
with the SeaWorld ezTicket Web Portal. Beth Griffin, CEO of ABP, feels this
particular release is the most exciting yet as it provide resellers the ability
to send guests to the park via consumer’s smartphone. This integration will be
used for all of SeaWorld's Parks & Entertainment venues.
"With one in every
five people owning a smart phone worldwide (According to Business
Insider), it just made sense to utilize this technology where both the consumer
and business wins. We at ABP are about win-win relationships and feel that we
have captured just that with our latest integrations."- says Beth
Griffin
The coolest thing about
this latest release is in its simplicity with the user interface (UI). The UI
flows seamlessly with the operator asking the guest if they would like the
ticket printed, emailed, or both. With just a few clicks the guest no longer is
burdened with tracking tickets and paper, they have it all right there at their
fingertips. It started with an incredible brainstorming session that asked a
very simple question "Can the theme parks scan barcodes from
smart phones?" With elaborate notes from the brainstorming session the
team went to work leading to a field trip to test this exciting
new development. The result was surprisingly anticlimactic,
as when the phones were scanned direct at the turnstile…It simply worked! At
the time of this release and according to SeaWorld reps, ABP is not only the
first but only third party technology partner to send guests to their parks
via smart phone.
With the added ability
to capture email addresses. Retailers will now be able to create email
marketing campaigns, but it has to start with building the list. “I have always
felt the need and importance of a Point of Sale to do more than track numbers
and statistics of
post-sale activities. Why not harness the POS technology to help with the
generation of new sales?!
This exciting
new development will put tools into the hands of ticket retailers
to drive traffic to the door like never before." says
Bryan Griffin, Director of Business Development for ABP. The key is reaching
out to customers at the Point of Sale through technology without interrupting
the sales flow or impacting the speed of service. The reality is, if the
software is too clunky or cumbersome, the operators simply won’t use it.
With the understanding
of the market shift away from vouchers and more and more theme parks offering
web portals to retailers who resell their tickets, ABP is offering
the market innovative technology by integrating Point of Sale software with
theme parks for the guest service and timeshare industry. With a long, rich
history in the industry, ABP combines the understanding
of unique business challenges such as gifting in all of its many variations
with smart technology that will add value to the bottom line. Part of the
appeal of incorporating better technology at the POS is the friendliness, to
both users and the environment.
With today' tech savvy and environmentally conscience consumers,
reducing the use of paper and ink not only saves time and money, going green
will gain respect and support of this new era of consumers.
"I've been in the
industry for over 12 years and I have say we are extremely proud of
this latest release, streamlining the sales and marketing process at the
POS, while going green with smart technology is big win for everyone.” claims Beth
Griffin. “The title alone grabs you and demands to be read!"
About iTicket POS
Designed for the timeshare industry, iTicket POS is a complete enterprise POS software solution that enables your staff to sell and gift attraction tickets, dinner shows, and more. Monitor sales activity, collect critical pre-gift and gifting data, produce detailed reports and provide better customer service.
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